DUBAI SUMMER SURPRISES
14 June - 14 July
The concept of DSS was largely based on launching promotional campaigns and organizing family entertainment activities to attract families of diverse nationalities to Dubai over the summer. This was done with the cooperation of the private and government sectors and eventually, DSS became the biggest and the only such event in the region providing the right combination of shopping, winning, and entertainment. Residents in Dubai and visitors welcomed the idea of an eventful, fun-filled summer for the whole family, and over the years, DSS has grown to successfully position Dubai as a leading summer destination.
